WPIC Appoints Zarina Kanji as Managing Director, UK & Europe, to Spearhead Expansion in European Markets

London, UK — June 4, 2024 – WPIC Marketing + Technologies, Asia-Pacific’s leading e-commerce enabler, is delighted to announce the appointment of Zarina Kanji as Managing Director, UK & Europe. This pivotal appointment marks WPIC’s expansion into Europe, which aims to bridge more British and European brands with the burgeoning opportunities in China and the broader APAC region.

Previously in leadership roles at Alibaba Group’s Tmall Global and Lazada, Zarina brings a wealth of experience and a robust track record of fostering British and European brands’ entry and expansion in Asian markets. Her deep industry knowledge, particularly in high-growth categories such as health and wellness, beauty, fashion, and food and beverage, positions her ideally to lead WPIC’s new strategic venture in Europe. In her new role at WPIC, Zarina will be based in the UK.

“Zarina’s appointment is a massive development for WPIC as we expand our footprint into the UK and European markets. Her expertise and exceptional understanding of the intricacies of European and Asian business landscapes will be invaluable as we introduce more British and European brands to the dynamic markets of China, Japan, South Korea, and Southeast Asia,” said Joseph Cooke, Co-founder and President of WPIC.

“I am thrilled to join WPIC and to help open opportunities between British and European brands and consumers in APAC,” said Zarina. “The potential for growth in sectors like health and wellness, beauty, and food and beverage is immense, and I look forward to leveraging my experience working with brands and e-commerce marketplaces in Asia to benefit our partners.” 

Zarina previously worked as the Head of Business Development and Marketing for Tmall Global at Alibaba UK & Nordics; as Vice President of Global Fashion and Sport Brand Partnerships at Lazada Group in Southeast Asia; and dedicated the first half of her career as a fashion buyer for Ralph Lauren, Jaeger, and House of Fraser. 

The expansion into Europe signifies another major step for WPIC in enhancing the company’s global footprint, after opening an office in Sydney, Australia earlier this year. The firm is committed to facilitating the growth of international brands in APAC’s dynamic markets.

About WPIC Marketing + Technologies:
WPIC Marketing + Technologies drives market expansion for global brands in China, Japan, South Korea, and Southeast Asia through strategic brand development, data analytics, e-commerce solutions, marketing, logistics, compliance, essential support services, and more. WPIC has successfully deployed and grown over 650+ brands across APAC over the last 19 years.

Media contact:
Liam Mather
liam.mather@wpic.co